Book signing at Costco Sep 21st 2019 report
On Saturday, Sep 21st, I had a book signing at Costco, Coleman Avenue, Santa Clara. Given the reach Costco has, it was no doubt exciting. I arrived a few minutes early, found my table and arranged my books and my cards, eager to start the day. I catch myself wondering sometimes about the ROI of attending book fairs, book readings, book signings. (It’s hard being a writer with a financial background!) But I have realized that often it is much more than just the numbers. It is about the connections you make. It was… Read More »Book signing at Costco Sep 21st 2019 report